Hi, it’s Simon.

You know this: Tea is one of the most widely studied superfoods in existence. It has more health benefits published by more credible scientists in more prestigious scientific journals than any other health food. It is antiviral, antibacterial, anti-inflammatory, anti-aging, helps weight loss, lowers cholesterol, lowers sugar, prevents certain cancers, the list goes on. The evidence is solid.

Tea has also been consumed in more countries by more cultures for more time (1000s of years in China, 100s of years in Japan) than any other health food. Countries with the highest levels of life expectancy like Hong Kong, Japan, and Singapore. Tea is also consumed in 80% of US households.

So why aren’t we experiencing the benefits of tea?

This is why: Experiencing the health benefits of tea requires drinking it in adequate quantity and quality.

The highest authorities in nutrition recommend drinking at least 3 cups of tea/day but not all teas are created equal. In fact, most teas consumed in the US in tea bags and bottles are of horrendous quality. They’re not only nutrient poor but taste terrible, creating a bad experience that leads you to drink less tea or think you’re ‘just not a tea person.’

The best measure of the healthfulness of tea is polyphenols (a plant antioxidant). Not only does Pique measure and publish the polyphenol content of all our teas on our website, our Tea Crystals dissolve immediately in cold or hot water so no brewing is required.

Our mission is to make it easy for you to experience the benefits of tea. A Pique Tea Plan will help you save 25% and get you 3 cups of high quality, hassle free tea for as little as $1.28 / day (half the cost of an iced tea at Starbucks). This is an incredible saving for you.

Upgrade your tea habit today!


PS. I receive every comment that’s posted to our social media channels so if you haven’t already, add yourself to our channels immediately using the links at the bottom of this email so you don’t miss a beat!


1. Drinking at least three cups of either black or green tea per day reduces the risk of stroke and cancer – Published by the Harvard School of Public Health’s Nutrition Source. The most credible source of nutrition in the world. Their research helps governments and public institutions set food policy worldwide (including making trans-fat illegal and the sugar tax). I’m a member of their Nutrition Roundtable.

2. 9 Reasons You Should Drink Tea Every Day – Here is a fun one from Huff Po for those of you who prefer reading through GIFs 🙂

3. Four cups of tea a day ‘better than drinking water’ – Take it from the Brits across the pond.

4. Analysis of tea beverages found that the polyphenol content is extremely low – Data on the polyphenol content in bottled teas.


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